PUBLIC DIPLOMACY

Public diplomacy is been considerate the transition between public information and public communication. It’s also known as one soft power that drives the abilities to involve with others countries.
It is basically the fruit of the public opinion that is telling or showing the (truth)that is not exercise the lying involvement as such as increasing the ingredients to the clean material to the opinion that is already set in, order words the public diplomacy is the for the best reputations and services of their the country interest. It is important product that diplomats should not being taken under valued it is not a simple technique it should be acknowledged as part of the world of politics that is bringing the developments into new level of negotiations, collaborations and engaging with domestic policies of others countries ,linking up with NGOs in order to chance the public opinion. (Melissen, J.pg 3,4)
For examples in HillaryClinton seeks deepen Indian ties://news.bbc.co.uk/2/hi/americas/8157013.stm

Of course is better structure is needed in cases in order for the public diplomacy be successful especial when dealing with NGOs, of their complex agenda. It is important the reputation of the country when dealing with international affairs. It should be based on trust and values. You do not impose your values and policies and let the country deal with it. It won’t work. If public diplomacy is based on central to relations between developed and underdeveloped countries a must careful approach should be apply to the post-modern countries. If input a traditional approach otherwise will result only in crisis management, policing/military interventions. The west is not always right. Long procedures from cultural and political values have to be implemented to promote civic societies. Values are embedded with concrete practises not always for politically contents. For example from Education require training for teacher and administrators promote exchanges of students’ programmes from developed states with the west. Another r example is with Scandinavian government are more trusted when comes with NGOs because of their long involvement for support human rights . for exempleAfricom: America's Public Diplomacy and Military Strategy in Africa http://uscpublicdiplomacy.org/index.php/projects/africom(Riordan, S. pg122, 123)